Check out this episode of "Dan Rather Reports," featuring, among others, college admissions guru Lloyd Thacker, Executive Director of The Education Conservancy and author of College Unranked: Ending the College Admissions Frenzy. As you might guess from his book's title, Thacker is not a "guru" in a sense of wanting to help you best the current system; rather, he calls for a full-scale reorganization of college admissions that places the importance of finding a college that fits you over finding one that has the highest number in some magazine's ranking system.