Esteemed social scientist Albert O. Hirschman died this week at 97, having lived a fascinating life shaped by war, migration, and an iconoclastic perspective on conventional wisdom. He’s best known for Exit, Voice, and Loyalty, a 1970 book that many consider one of the twentieth century’s most influential works of political economy. In his famous formulation, “exit” and “voice” represent two contrasting responses of consumers or members of organizations to what they sense as deterioration in the quality of the goods they buy or the services and benefits they receive. To exit is to simply leave, usually in favor of another firm or organization perceived to be better. Voice, on the other hand, is the act of agitating from within with the goal of recuperating the quality judged to have been lost. Exit is essentially a private decision, whereas voice is typically a public activity. A key theme of the book was that exit often works to undermine voice, as easy availability of exit will undercut any instinct to use one’s own voice or to organize a chorus of others. “The presence of the exit alternative,” he wrote, “can atrophy the development of the art of voice.”
Decades after the publication of Exit, Voice, and Loyalty, Hirschman revisited his famous framework in an essay for 1995’s A Propensity to Self-Subversion. He’d learned that it’d become common to use his thesis to explain the Eastern European uprisings of 1989, and he spent a year in Berlin considering its applicability. As evident in the passages excerpted below, Hirschman had both the confidence to assess the validity of his career-making insights, and the humility to accept the ways in which they were wanting.
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The year 1989 was greeted with something of a yawn. Its first half would be marked by the elaborate, far-flung, and infinitely wordy bicentenary commemoration of the French Revolution. Everything was laid out well in advance, and the schedule of events was strictly followed up to the appointed climax, the celebrations of the Fourteenth of July in Paris. Thereafter, with the bulk of festivities, conferences, and speeches over, people would return to their usual pursuits. But then, as though the spirit of revolution, once invoked, assumed a life of its own, came the surprise, the “divine surprise” of that year: a series of totally unexpected political and popular movements broke out in rapid succession in Eastern Europe—from Poland, Hungary, East Germany, and Czechoslovakia to Bulgaria and Romania—overturning the hitherto uncontested power of the Communist parties and thereby altering fundamentally the seemingly stable bipolar world order of the preceding forty-five years.
The most radical of these changes took place in the German Democratic
Republic, where the internal convulsion led in short order to the extinction of the political entity in which it occurred. The East German state was unable to survive the collapse of Communist power and was absorbed (geschluck, or “swallowed,” is the expressive term often used) by its outsize twin, the Federal Republic of Germany, within a year of the opening of the Berlin Wall.
Despite a considerable outpouring of articles and books—including some autobiographical accounts by key actors—a great deal about the events of 1989 remains poorly understood. The very fact that they came as a total surprise to both spectators and actors suggests that our capacity to comprehend large-scale political and social change remains utterly underdeveloped. Under the circumstances, any conceptual tool that holds out the promise of providing a handle on the enigmatic events is likely to be eagerly seized. This is what happened in Germany to the concepts of “exit” and “voice,” which I had proposed in a book published in 1970.
The German translation of that book was published in 1974, under a title that means, literally, “outmigration and contradicting.” This was a daringly free, though apt, translation of the terms exit and voice, and it may have been chosen by the translator because even then migration and would-be migration were characteristic alternatives to actual resistance in the German Democratic Republic. So the title, with its accent on migration as a primary form of exit, may have contributed to making the book appear particularly relevant to the commotion of 1989. In any event, only six days after the spectacular opening of the Berlin Wall on November 9, 1989, the Frankfurter Allgemeine Zeitung, Germany’s most respected daily newspaper, published an article by Henning Ritter, director of the social science and humanities section, with the title “Abwandern, Widersprechen: Zur aktuellen Bedeutung einer Theorie von A. O. Hirschman” (To exit, to voice: On the current relevance of a theory of A. O. Hirschman). According to Ritter, my 1970 thesis was being tested “experimentally on a large scale” by the upheaval in East Germany. Since then, several political scientists and sociologists have made extensive, if on occasion conflicting, uses of the concepts of exit, voice, and loyalty in interpreting the events of 1989, now generally called die Wende (the turn). Eventually the topic even received a degree of official sanction as the Deutsche Forschungsgemeinschaft (German Research Association), an agency of the Federal Republic, listed the exit-voice approach to the analysis of the Wende among the research projects eligible for its grants.